Representation and action on PDO assets by City Halls

Tuesday, 02 January, 2018, 05:43 PM


The Douro region has nineteen municipalities with their City Halls acting as the administrative and tutelary authority. There is the perception that all feel part of the same region and yet each one proceeds and administrates its territory in a circumscribed manner. However, the region's main activity is the ongoing production of wine, amongst other agricultural production of high quality and identity (ex.: olive oil, almond, chestnut, etc.). In general, the bond that City Halls have with the Protected Designations of Origin (PDO) produced in its territories is more conceptual than functional, owing mostly to the lack of a link to the traditional value chain, thus limiting its potential for representation and action on such important assets.

The Official Partnership (OP) protocol that iNTELLIGENT TRADE AGENCY is establishing with each City Hall is the link that places them in "position" regarding the new value chain, the PDO Exchange. The access through its OP iD to the global market data on the international trade of all these assets is critical for its functional performance.

This step is fundamental for the capability of each City Hall to better understand the PDO productions of its territory, the markets where these products are traded and if able, to act by supporting and developing the international relations previously established or new ones, through the mutual knowledge of heritage, culture, gastronomy and people, thus contributing to a much more conscious globalization.